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Not all small wineries are cool. Not all big wineries aren’t.

Screen Shot 2015-08-12 at 5.52.52 AMWine writer Steve Heimoff, now an exec at Jackson Family Wines, makes some very solid points about what is “craft” or “artisan” in this blog post today: Not all small wineries are cool. Not all big wineries aren’t.”

It is a core issue that occupies everything we do at Craft Beverage Insights … and something that is far from settled in our minds. We will struggle to define the balance among size, passion, authenticity and other yet-to-be-defined variables.

I doubt that this will ever be a solid mathematical equation even if we can identify all the relevant variables.

But that won’s stop us. Or you from adding your own ideas.